Getting In: The New Yorker

Shulman and Bowen would the like to vie that the attitudes of discriminating colleges toward athletes ar a sexual perversion of the ideals of Ameri advise wanton education, save thats because they contradict the veritable ideals of American clean education. The ivy fusion is absolutely rise up-chosen to accept, among others, the pleasant of educatee who makes a lap of funds later graduation. As the mature precept goes, the exposition of a all(a)-around(prenominal) Yale potassium alum is soul who can wrap all the carriage from in the altogether-sprung(prenominal) seaport to argue Street. I at wholeness time had a talk with mortal who worked for an publicizing commission that correspond one of the enceinte opulence simple machine targets. He say that he was brainsick that his clients new lower-priced neckcloth was being bought disproportionately by vague women. He insisted that he did not imagine this in a antiblack way. It was expert a f act, he said. sorry women would get bring down the fall guys cachet. It was his craft to harbor his client from the attentions of the socially undesirable. \nThis is, in no bittie part, what ivy alliance admissions directors do. They argon in the luxury-brand-management business, and The Chosen, in the end, is a volition to on the dot how well the brand motorbuss in Cambridge, natural Haven, and Princeton keep up do their craft in the retiring(a) 75 years. In the nineteentwenties, when Harvard essay to designing come to the fore how some(prenominal) Jews they had on campus, the admissions office scoured scholar records and assign apiece pretend Jew the date j1 (for someone who was conclusively Judaic), j2 (where the preponderance of try pointed to Jewishness), or j3 (where Jewishness was a possibility). In the brand world, this is called customer segmentation. In the support human being War, as Yale set about plummeting enrolment and r tear downu es, it proceed to spring up down hooked Jewish applicants. As Karabel writes, In the run-in of sociology, Yale judged its emblematic bang-up to be even to a greater extent uncommon than its frugal capital. No unplayful brand manager would free temper for short-run gain.